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The auto industry is becoming increasingly competitive, and automakers are aware that consumers are no longer satisfied with just performance and appearance. Quality is just as important and can be the deciding factor when it comes to purchasing a vehicle—that’s why Ford is taking the necessary steps to improve its build quality, especially for the 2023 Super Duty.
The level of quality review that goes into every Super Duty is unprecedented. Read on to discover the reasons why the 2023 Ford Super Duty’s quality has been deemed unprecedented.
1. Thorough Quality Review
The level of quality review for the 2023 Super Duty is unprecedented. Engineers and quality inspectors are looking at every inch of the truck, from the front to the rear, from the exterior to the cabin, and from the engine to every harness and brake tube. The procedure takes around three hours per vehicle. This thorough review ensures every component of the pickup truck is covered by the new regime.
2. Consumer Satisfaction
Improving quality not only benefits the automaker, but it also benefits the consumer. Ford wants to deliver “the best quality vehicle” possible to the market—after all, there’s plenty of competition, and Ford wants to make sure their customers are fully satisfied. The result is a vehicle that meets or exceeds the expectations of consumers.
3. Global System
In order to prevent any issues from happening again, Ford enters even the smallest of problems into a global system. This allows future problems to get identified more quickly and help them get addressed quicker as well. This helps to improve the build quality of future vehicles, ensuring that quality is maintained throughout the Ford lineup.
4. Attention to Detail
The attention to detail in the quality review process is commendable. Ford is looking at every aspect of the truck and all engineers are invited to look at it with a fine-tooth comb. This level of attention to detail ensures that every issue, no matter how small, is identified and addressed to ensure the best quality vehicle is delivered to consumers.
Looking for a Quality Truck? You Can’t Go Wrong With a 2023 Ford SuperDuty
Ford’s commitment to improving its build quality is commendable and ensures that consumers get the best quality vehicle possible. As a result, the future looks bright for Ford Super Duty pickup trucks. Ready to get behind the wheel of the most reliable truck on the road—the 2023 Ford SuperDuty? Stop by Essential Ford of Stuart today or call us at (727) 287-0955 to schedule your test drive. In the meantime, browse our online inventory!
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